5 Things To Optimize For Your Startup To Be Acquired
Here are 5 things you need to optimize if you want your startup to be acquired.
Identify buyers and talk to them
Whatsapp acquisition by Facebook for $19bn didn’t happen overnight. They talked for more than a year and FB watched them grow.
When your team over-delivers, you get trust from your potential buyers.
Choose a trending market
A trending market drives money and ambition from the big guys. When there is money, competition and fast growth, it’s much easier to sell.
Be scary
A lot of acquisitions happen for the protection of existing businesses because a small startup growing 30–50% monthly can become a strong competitor very fast.
Or worse, a competitor could buy them…
So, it’s safer to acquire this startup when it’s small.
Make it simple to buy you
🧑💻 Use standard tech
🙎 The more employees you have, the less risky it is to buy you because knowledge is shared
📊 Use reliable analytics (@chartmorgul)
🙏 Reduce commitment. Life-time deals almost broke our acquisition deal.
Your product should be an upsell opportunity
Buying your revenue and growth is not enough. The buyers want to sell your product to all their existing customers. Make sure it’s possible.
Even better, build a upsell strategy for them.
You will be irresistible.
